Product Marketing Jobs

Volkswagen Group China, Beijing, China

About Company:

Volkswagen Group is one of the earliest and most successful international automakers in China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, ŠKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China its subsidiaries.

Strategy 2018 is guiding us to becoming the world’s top employer by 2018, as well as China’s most successful, innovative and sustainable automaker. With the “Ren Wei Ben” (people-oriented) strategy, Volkswagen Group China is driving to become a truly people oriented car company.

About this job:

Your Responsibilities:

Develop medium and long-term product strategies for future vehicle projects

  • Develop competitive and customer oriented product specifications for future Skoda Brand products for top management decision-making
  • Define product equipment and technical feature requirements from a marketing point of view, as well as market positioning, vehicle USPs, sales mix and pricing forecast proposals, and product lifecycle roll-out roadmaps
  • Support improvement measures optimizing profitability, balancing market orientation and financial optimization in cooperation with Product Management, Finance, TE

 

Regularly analyze regulations, market, competitors and target customer demands

  • Monitor and analyze legislations (e.g. CO2), competitors and customer trends, define and implement measures to ensure competitiveness of assigned Skoda products
  • Steer content and timing of future product related market studies with market research team. Analyze study results, implement learnings with project teams

 

Propose product positioning and pricing strategies based on segment analysis

  • Analyze, develop and propose a detailed market-, competitor- and target customer derived pricing strategy for assigned future vehicle projects. Update regularly.
  • Align with JV and HQ counterparts, prepare comments and management recommendations for approval

 

Propose sales volume potentials based on market segment analysis

  • Analyze, develop and propose future product project, sales volume and mix forecasts, identify opportunities to optimize sales potential, align with project stakeholders

 

Act as Product Marketing bridge and interface with Skoda World Headquarters and SAIC-Skoda JV to ensure all parties are aligned on designed project strategy

Represent Product Marketing in cross-functional vehicle development teams

  • Ensure timely, complete input to project teams, and top management committees

 

(Co-) Develop presentations for decision committees, workshops, project teams

  • Clearly lay out rationale, plausibility of defined and aligned product project strategies, detail definitions, volume and pricing forecasts to achieve top management approval.
  • Strong strategic, analytical thinking and MS office skills. High affinity for data analysis
  • Fluent English and German language skills essential. Strong communication skill

 

What we offer:

  • Strong brands, excellent products and image
  • Performance oriented competitive compensation & benefits package
  • Professional career development & qualification
  • Good management, team work, open communication & feedback
  • International working environment & global network
  • Attractive work, health programs & work-life balance
Requirement:

Please refer to the job description.

Native Language: Does not matter
How to apply:

Join us and become a part of the Volkswagen Family – We are looking forward to welcoming you on board!

Please send your application in English to: Career@volkswagen.com.cn with subject “channel name (where you find this job posting) – applicant name – current company – current position- applied position”.

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