Severin household electric appliances (shenzhen) ltd was set up in July, 1995. It is wholly German owned enterprise. We are the manufacture of making all kinds of small household appliances such as auto coffee machine, egg cooker, milk frother, etc. The products are all sold to European countries. The company is located in Tong Fu Yu industrial zone in Sha Jing street, BaoAn district, shenzhen, covering more than 20,000 square meters. There are five hundred employees currently.
Founded in 1892, the headquarter of Severin in Germany, has a history of 126 years. The company has a strong technical force and advanced equipment, and the brand of Severin enjoys high popularity in European countries.
In the face of the increasingly fierce market competition, Severin (shenzhen) staffs are putting whole hearts on improvement. In line with the principle of People-oriented and Quality first, Severin staffs are more dedicated to the development and innovation of new products, and strive to make the high-quality small appliances products of Severin all over the world.
|About this job:
- To assist General Manager/Head of sales, to build up the brand, market strategy and direction.
- According to company mission, set up the goals so as to collect and analyze the market/product data for preparation of yearly planning.
- Developing market share and enlarge the brand name, establish and perform market plan as well as collaborate with sales department to achieve the sale budget target.
- To collect competition information and market/products trend and functions to return product planning and collaborate with technical/purchase departments to develop new products.
- To be responsible for channels, products and brand promotion. Monitor the advertisement budget and result.
- To work out, monitor promotion budget and estimate expected return rate from market feel back.
- To be responsible for setting up and operating strategy in on-line channels like JD,T-Mall and else.
- 6+ years Marketing Manager in Household Appliance Industry, Appliance Industry or related industries.
- Education: BA/BS; advanced degree preferred (e.g., MBA).
- Proven market development ability with strong execution, clear and active thinking, and strong sense of innovation.
- Good market analysis, planning, promotion, public relations ability, knowledge of new media operations, online and marketing activities planning.
- Team management ability, good communication skills with polite manners.