Marketing / Communication Manager Jobs

Berlin Exhibition (Guangzhou) Co., Ltd., Guangzhou, China

About Company:

Berlin Exhibition (Guangzhou) Co., Ltd. is a wholly‐owned subsidiary of Messe Berlin GmbH, Germany. Messe Berlin has been organizing international trade fairs and congresses since 1924. We organize more than 100 global, continental, national and regional in‐house and hosted events each year. Messe Berlin is the organizer of IFA, the world’s leading trade show for consumer electronics and home appliances.

Berlin Exhibition (Guangzhou) Co., Ltd is the organizer of Consumer Electronics China (CE China), a global IFA event and a trade show for consumer electronics and home appliances brands in China. It is part of the global IFA branding strategy. The premier edition was launched in May 2016, in Shenzhen.

About this job:

Key responsibilities

  • Close communication and co‐work with the project team to create a marketing plan for both exhibitor and visitor acquisition
  • Planning and execution of ATL & BTL marketing campaigns and advertisement placement
  • Development and production of promotional materials both in English and Chinese
  • On‐site marketing during the show – banners, signage, catalogues and others
  • Establish and maintain good partnership with related organizations, such as government departments, associations, retailers and buyer groups, media, travel agents
  • Establish and maintain a database of existing customers, acquire new data as target databases for trade visitor invitation
  • Create a journalist database, produce and distribute press releases and monitor the results
  • Support on registration and invitation of relevant journalists to the show
  • Support on organizing media & customer events or forums before and during the show with the project team or third parties
  • Market research
Requirement:
  • University graduate with proven working experience (at least 3 years) in management vs. marketing/PR preferably in trade fair/ event industry
  • Established network with consumer electronics or home appliances industry or retailers, media, associations is an advantage
  • Fluency in written and spoken English as well as Mandarin, knowledge in Cantonese and German is an advantage
  • Experience/ Interest in graphic design (AI, InDesign, PS) is desirable
  • Good organization and communication skills
  • Patient, flexible, attentive to details, disciplined
  • Good team player with high sense of responsibility
  • Immediate availability is an advantage
Native Language: Chinese
Working Experience: 3-5 years
How to apply:

We offer:

  • Career development opportunities within the organization
  • A dynamic environment with diverse tasks and responsibilities
  • Direct know‐how transfer from Berlin
  • Numerous contacts to German and Chinese companies and institutions
  • A friendly, highly motivated team working closely with our key partners in Guangzhou and Hong Kong

 

To apply, please send your CV in English together with a cover letter as well as your salary expectation quoting the job title “Communication Manager CE China” to us, Email: cechina-ifa@fairs.china.ahk.de.

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